Anja Schulze is Swiss National Science Foundation (SNSF) Professor at the University of Zürich. She works in the field of Technology and Innovation Management. Her research interests are in new product development overall, and in knowledge related processes, structures and strategies of technology based companies in particular. Studies have been concerned about how firms generate, disseminate, and utilize technological and market knowledge in order to attain innovation, and thus stay competitive in the market. Recently, Anja Schulze has started to conduct studies related to digital innovation. Subject of study are crowd and expert evaluations of innovation ideas and their predictive accuracy, or hackathons for example. Moreover, Anja Schulze is heading the swiss Center for Automotive Research (swiss CAR). Swiss CAR conducts and publishes industry studies on the Automotive (suppliers) industry in Switzerland.